Kate Caskin

Hi, I'm Kate Caskin. I help organizations successfully execute their marketing and communications strategies.

Kate Caskin is an experienced creator and driver of market outreach campaigns that have consistently surpassed goals. She is a trusted mentor and team motivator with nearly 20 years of experience leading trade associations in the energy sector.  For more than a decade, Caskin guided the growth and success of the Propane Education & Research Council. As senior vice president and chief marketing officer, her greatest achievement was the successful execution of a multi-year, multi-million dollar national consumer education campaign. It was the most significant and comprehensive market outreach initiative in the industry's 100-year history. Most recently, Caskin joined 4-H, the largest youth development and empowerment organization in the world.  She is responsible for developing and implementing communications programs that produce a positive public image of 4-H.       Caskin started her career in journalism as a television news producer, reporter, and assignment editor.

Consultant at National 4-H Council

November 2012 - Present | Chevy Chase, MD

Public relations consultant to largest youth development organization in the United States. Work with and support senior leadership, marketing, fundraising, and grant fulfillment teams. Responsibilities include internal and external communication, event planning and execution, public relations, partnerships, media outreach, writing, and editing.

Principal at Kate Caskin Consulting

July 2012 - Present | Rockville, MD

Work with organizations to identify market outreach opportunities driven by business objectives and understanding of target audiences. Develop strategy and help with campaign implementation and execution. Focus areas include integrated communications, content development, branding and positioning, public relations, media training, video production, and measurement and evaluation.

Senior Vice President & Chief Marketing Officer at Propane Education & Research Council

May 1998 - August 2011 | Washington, D.C.

Senior leader at first national energy association of its kind. Hired in 1998 to help create and build the organization. For 13 years, served as the number two executive. Responsibilities included developing and implementing business-to-consumer and business-to-business integrated communications, advertising, branding, public relations, and outreach campaigns to raise awareness and increase propane use in residential, commercial, engine fuel, and agriculture markets. As senior vice president and chief marketing officer, also responsible for organization-wide business planning and market research initiatives, including measurement and evaluation program for $40 million non-profit organization. Successful campaigns received numerous awards including ADDY (2005), Telly (2006), Gold Pearl/Custom Content Council (2010, 2011).

Vice President of Communications at Independent Petroleum Association of America

August 1993 - April 1998 | Washington, D.C.

Led communications programs for national oil and natural gas trade association, including media relations, public education initiatives, and publications production and distribution. As a former reporter, developed and successfully implemented media/crisis training program for company CEOs and industry leaders. Responsible for editorial and speech writing and production of all promotional and training videos. Extensive experience serving as spokesperson and working with local and national media.

Media Training Consultant at Corporate Response Group

January 1993 - August 1993

Media-trained major oil and natural gas company executives in United States and Canada. Provided news reporting and production expertise.

Producer, Writer at FOX News Service

1992 - 1993

Freelance producer and writer for national news service. Responsible for production of daily news feeds transmitted to Fox affiliates nationwide, Field producer of 1993 Branch Davidian standoff in Waco, Texas.

Reporter at WTIC-TV

February 1989 - June 1992

Award winning general assignment reporter. Helped with start-up and creation of The News at Ten.

Reporter, Anchor at WGGB-TV

January 1984 - February 1989

General assignment reporter. Extensive live and anchoring experience. Initially worked as assignment editor.

Cornell University

2012 – 2012

Certificate - October 2012

Concentration: Marketing Strategy for Business Leaders

Emerson College

1985 – 1987

Bachelor of Science

Concentration: Mass Communication

Activities: News Director, Producer, Anchor, Reporter and Writer for college television station, EIV-TV. Also worked for WERS-FM, college radio station.

Endicott College

1981 – 1983

Associate of Science Degree

Concentration: Communications

Marketing, leadership, social media, fitness, photography, and travel.